Privacy Policy

1. Who we are

Lady Rogue Beauty (“LRB,” “we,” “us,” “our”) is a U.S. company headquartered in Dover, Delaware. We create Ayurvedic, tech‑driven cosmetics for melanin‑rich skin tones.

2. Information we collect

Identity & contact

Name

Shipping & Billing address

Phone

Products purchased

Last 4 digits of card

Transaction ID

Checkout (processed by Stripe / Wix Payments)

Shade‑match data

Photos you upload at events or online; undertone tags generated by our AI tool

You use our shade‑matching feature or attend Be Rogue activations

Marketing prefs

Email/SMS opt‑in status

Coupon usage

You subscribe or click marketing links

Device & usage

IP address

Browser type

Pages visited

You browse our site (via Wix analytics & cookies)

3. How we use your information

Fulfil orders & process payments
Custom‑match shades and improve our AI recommendation model
Send transactional emails (order confirmations, ship updates)
Marketing: with your explicit consent we’ll send product launches, offers, and event news; you can unsubscribe anytime
Analytics & site security

4. Legal bases for processing

Consent – marketing emails, shade‑match photos
Contractual necessity – fulfilment of your purchase
Legitimate interests – fraud prevention, product R&D
Legal obligation – invoicing and tax records

5. Sharing & disclosure

We never sell personal data. We share it only with:

RecipientPurposeLocation

Wix.com Ltd.Website hosting & store platformIsrael / global CDNs

Stripe, Inc.Secure payment processingUSA

[ShipStation / Canada Post]Shipping labels & trackingCanada / USA

[Klaviyo Inc.]Email & SMS marketing (opt‑in only)USA

Event service providers (e.g., photographers under NDA)Content creation at Be RogueCanada

All vendors are under contract to protect your information and comply with applicable privacy laws.

6. Cookies & Similar Tech

We use first‑party and Wix‑analytics cookies to remember cart items and analyse traffic. Third‑party cookies from Meta Pixel and Google Ads track ad performance. You can disable non‑essential cookies via our banner or through your browser settings.

7. Your Rights

Canada (PIPEDA): access, correction, withdrawal of consent.
California (CCPA): access, deletion, opt‑out of “sale/share” (we don’t sell data, but a “Do Not Sell/Share” link sits in our footer).
EU/UK (GDPR) visitors: access, rectification, erasure, portability, objection, restriction.
To exercise any right, email privacy@roguebiochroma.com; we respond within 30 days.

8. Data Retention

Order records – 7 years (tax law)
Shade‑match photos – 24 months, then anonymised for R&D
Marketing consent logs – until you unsubscribe + 2 years

9. Security

We follow industry best practices—HTTPS everywhere, encryption at rest via Wix, and PCI‑DSS‑compliant payment processing. No system is 100 % secure, but we take reasonable steps to protect your data.

10. Children

Our site is not directed to anyone under 16. We do not knowingly collect personal data from children; if you believe we have, contact us for deletion.

11. International transfers

Data may be processed outside U.S. (e.g., Canada or Mexico) where privacy laws differ. We rely on contractual clauses and vendor certifications to safeguard transfers.

12. Changes to this policy

We’ll post any updates here and revise the “Last updated” date. Material changes will be flagged via email or on‑site banner.

13. Contact

Questions? privacy@ladyroguebeauty.com
Mail: Lady Rogue Beauty, 8 The Green, Dover, Delaware, United States 19901